Mars, Venus, and Mindless Eating

December 9, 2009 at 6:37 pm 1 comment

I found this awesome interview with Brian Wansink who wrote the book, literally, on mindless eating. I’m a HUGE fan of his work, and I highly recommend his book Mindless Eating: Why We Eat More Than We Think. If you’ve ever heard about the famous soup experiment where study participants ate from bowls of soup that continuously refilled themselves (eaters were unaware of the trick), that’s Wansink’s genius.

So, in the online interview, Wansink was asked questions about various topics related to mindless/mindful eating. I love the excerpt below about the foods that men and women crave. In my household, it’s definitely true. Matt ALWAYS wants mac-n-cheese or chicken pot pie when he needs comfort, and I look at him like he’s crazy. Bring on anything crunchy or sweet for..or better yet, crunchy AND sweet.

Does the following hold true for you?

Brian Wansink:

Twenty years of my research can be summarized by saying “Our tastes are not formed by accident.” The fact we like comfort foods is predictable, but it is also somewhat predictable which foods we will like, when and why we like them, and when all of it backfires..

For starters, we found that men prefer meal-related comfort foods like steak, pasta, pizza, burgers because they make them feel special and well-taken care of. Women, on the other hand, don’t think of these as comfort foods. These foods reminded them of work – cooking and clean-up. Women much preferred the convenience of the snack foods, like cookies, chocolate, and ice cream. Eating ice cream from the container equals no cooking and no clean-up

What do you crave?

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Entry filed under: nutrition.

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1 Comment Add your own

  • 1. Sheri  |  December 9, 2009 at 9:58 pm

    This is a great book. I find I crave both. Sometimes I love the greasy comfort from pizza or a burger and sometimes I like sweet, cakey things. I have NEVER craved a steak though. And he’s right; if it takes effort to cook and clean then I probably won’t go for it.

    Reply

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